As far as travel is concerned, it is one of the competitive industries today. If you have a travel business, you not only compete with your competitors but also with a gamut of other businesses targeting the same audience. When it comes to the travel sector, it also depends heavily on data. The challenging aspect is that the user journey is far from being linear.
When a person is planning a trip, he would research the specific website before looking for online travel agencies (OTAs) to compare products and prices. He will book the hotel with the best rates.
Some people believe that Google likes the bigger brands in the travel sector within its search results. This fact to some extent is true. Smaller travel companies with limited budgets need strategic planning, hard work, and resources, focusing on SEO. They need to boost website traffic and conversion for their businesses and offerings.
According to an article published on https://www.entrepreneur.com, writing the best content will help your business grab the top spot in the search engine results pages (SERPs). There are plenty of opportunities to write creative content for travel destinations using the relevant keywords (KWs).
Therefore, as a travel brand, you also need to be clever with the data available and concentrate on enhancing user value as well as experiences instead of hard-selling your services. Here are some of the best travel SEO tips for 2020 and beyond:
Make the most out of micro-moments in your content
In the year 2016, the search engine giant Google gave us at least four travel-related micro-moments and their position in the travel consumer journey. These include dreaming, planning, booking, and experiencing moments.
Then, despite the availability of these micro-moments, only a handful of travel businesses are leveraging them, to be honest. A few companies that are integrating these micro-moments into their content are benefiting no doubt. If you are not doing so, it is time that you make the most out of this opportunity.
The bulk of travel-based sites have decentralized websites. When it comes to micro-moments, these have manifold intents based on how far the customer is on his or her journey, and figuring out how to be available at the numerous phases of the journey is crucial.
To be candid, a few travel businesses are curating travel-based content as well as user experiences for numerous stages of the funnel to help in easy understanding. That is because commercial content on its own is not enough unless you are a big and popular brand, people knowing you by the mere mention of your business name.
Churning out quality content surrounding the micro-moments and being available at the many phases of the journey not only strengthens your brand’s positioning online with the targeted audience but also helps to improve the relevancy of your travel site as a whole. It happens because of the best quality and supporting content apart from the key content. All of this helps your website to rank high in the SERPs. If you have a small travel business, you can look for professional search engine optimization services near you that you can trust.
Pique the interest of travel influencers on new mediums
As far as engaging influencers in the travel domain is concerned, it’s done to boost brand presence online as well as links. There is also a content shift. Today, bigger brands in the travel sector are trying to connect with people having a strong fan following on Instagram and YouTube. The small businesses, on the contrary, focus on blogging and acquiring quality links from authority travel-based sites.
It is true that links are still essential for SERP rankings as well as Google algorithms. Again, you cannot overlook brand building to gain recognition online. Your goal is to get your business featured in one of the topnotch travel portals, and until you achieve that, you cannot enjoy brand exposure.
Therefore, work hard so that you can connect with influencers who need not just provide text-based content but relates to the latest traveler trends shifting from text and more for the discovery of travel-oriented information. As far as YouTube is concerned, it is extremely popular amongst the Millennials and youngsters as an ideal content discovery platform. Now, this has become possible due to progressive smartphone technology. There are other factors like internet access becoming affordable from cell operators, increased opportunities for free Wi-Fi in public places, and things like that.
If you curate visual content, especially video with travel influencers whose key platform is podcasts or YouTube, it will not essentially return a quality link, though many marketers think so and perceive the same as a business goal.
You need to connect and engage with the right influencers in the travel sector to expect better results with regard to PR, marketing, and developing your brand presence and awareness in the days to come.
Embrace new markets and customers
Today markets are reaching elevated levels of web accessibility and doing so via similar modern devices just as the youngsters are using. Based on the findings of United Nations World Travel Organization (UNWTO), it was discovered that by the year 2020, India would comprise over 50 million outbound tourist vacations, and the number has been increasing at an annual rate of 10 percent to 12 percent. Therefore, you can tap into new markets and audiences to drive traffic and conversions for your online travel business.
When increasing your business reach into new markets, make certain that all the SEO components like localized content and Hreflang are considered and included. It is also essential to assure that your travel business can offer outstanding customer service as well as support to diverse time zones and numerous languages.
There are some travel businesses tapping into new markets without considering traveler needs. You need to take customer service seriously if you want to drive traffic and conversions for your travel business online.